About Heritage & Excellence
As the oldest and only truly African law firm in South Africa Webber Wentzel Bowens needed their first corporate branding campaign to give perfect expression to all the wonderful things that their ‘silent brand’ stands for.
The solution was found in nature. Tree rings offered the right level of sophistication whilst it communicated a rich history & character. The fascinating imagery was complemented with carefully altered statements, which explore inverse meaning to create closer engagement and characterise the WWB brand, with purpose.
Nothing succeeds like succession; Heritage is a privilege not a birthright; Progress builds character – or is that the other way around? These statements were used to complete the projection of WWB’s brand personality across the advertising campaign.
