A conversation kaleidoscope
Even the smallest company can benefit from a brand identity that is derived from the inside-out . Ask Myriad – a small business writing services company for whom we developed a new brand identity. They needed an identity that reflected its core substance, a platform from which it could market itself positively and with pride.
As always, we worked from the inside out, uncovering the essence inherent in the company before translating it into a visual expression. The kaleidoscope-inspired logo, underscored by the ‘infinite expression’ positioning statement, perfectly reflects what the company does; Myriad is a kaleidoscope with which words can be rotated to produce a succession of infinite expressions, reflecting an infinite variety of colourful meaning.
The new identity played a big part in transforming the company, refining its business focus and opening up doors for conversations with new clients and markets. Simple? Very. Effective? You bet.
