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	<title>REX</title>
	<link>http://rexcreative.com</link>
	<description>BRAND DESIGN</description>
	<lastBuildDate>Thu, 21 Jan 2010 10:52:38 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>Graphic Design</title>
		<description><![CDATA[An interview with Olivier Schildt
Creative Director – REX
Biography
Olivier graduated from the University of Pretoria with a degree in Visual Arts and Information design. After working for a progressive new media company, Delapse, Olivier departed for the US and Europe in 2001. During this period, he was contracting as a freelance creative director in New York, [...]]]></description>
		<link>http://rexcreative.com/graphic-design/</link>
			</item>
	<item>
		<title>How to showcase all your best work in one instant snapshot</title>
		<description><![CDATA[MarkLives loves the new Rex website. It’s effective and elegant and uses open-source. But mostly we love it because it makes us greedy – greedy to browse and click and we don’t know many sites that does that anymore – certainly not any corporate sites. It makes their work speak for itself. It also made [...]]]></description>
		<link>http://rexcreative.com/how-to-showcase-all-your-best-work-in-one-instant-snapshot/</link>
			</item>
	<item>
		<title>Myriad &#8211; Website</title>
		<description><![CDATA[ 

www.myriadonline.co.za

]]></description>
		<link>http://rexcreative.com/myriad-website/</link>
			</item>
	<item>
		<title>Timesquare relaunches</title>
		<description><![CDATA[Urban lifestyle marketing specialist Timesquare has relaunched and has a brand new image.

Founded by Kim Millar in 1990, Timesquare began its life as a specialist communications agency in the pharmaceutical and health care arenas.
With clients including Merck Pharmaceuticals, Reckitt Benckiser and Ranbaxy Laboratories (the world&#8217;s fifth largest supplier of generic pharmaceuticals), the agency has established [...]]]></description>
		<link>http://rexcreative.com/timesquare-relaunches/</link>
			</item>
	<item>
		<title>Myriad</title>
		<description><![CDATA[A conversation kaleidoscope
Even the smallest company can benefit from a brand identity that is derived from the inside-out . Ask Myriad – a small business writing services company for whom we developed a new brand identity. They needed an identity that reflected its core substance, a platform from which it could market itself positively and with [...]]]></description>
		<link>http://rexcreative.com/myriad/</link>
			</item>
	<item>
		<title>REX Logos</title>
		<description><![CDATA[
]]></description>
		<link>http://rexcreative.com/rex-logos/</link>
			</item>
	<item>
		<title>The Tough Brand Trilogy</title>
		<description><![CDATA[Exploring the three fundamentals of creating a resilient brand in tough economic times. 
By Rudo Botha
Much has been made in recent months about cutting costs, hunkering down and ‘just getting through’ the recession. But while employing such survival tactics is absolutely necessary in business, it’s important not to lose sight of the fact that tough [...]]]></description>
		<link>http://rexcreative.com/brand-trilogy/</link>
			</item>
	<item>
		<title>Areas of Expertise</title>
		<description><![CDATA[Core Competencies
Brand Architecture
Brand Strategy
Concept Development
Design Strategy
Design
Naming
Identity Implementation
Brand Management
 
Design Disciplines
Animation
Brand Art
Brand Advertising
Brand Campaign Design
Brand Identity Design
Broadcast Design
Corporate Identity
Corporate Identity Guidelines
Event Branding
Exhibition Branding
Experiential Design
Graphic Design
Iconography Design
Illustration
Information Design
Interactive Design
Interior Branding
Logo Design
Motion Graphics
Packaging Design
Product Design
Promotional Design
Publication Design
Visual Identity Design
]]></description>
		<link>http://rexcreative.com/areas-of-expertise/</link>
			</item>
	<item>
		<title>How We Work</title>
		<description><![CDATA[We Start By Asking
What is viable, in this context?
What is possible, through technology?
What is desired, by the world?
With You, Not For You 
We approach the work from the perspective of the end consumer NOT of the branding consultancy,and NOT of the client. With the understanding that we are all working to meet the needs of the [...]]]></description>
		<link>http://rexcreative.com/how-we-work/</link>
			</item>
	<item>
		<title>REX Studio</title>
		<description><![CDATA[Inside Out
]]></description>
		<link>http://rexcreative.com/rex-studio/</link>
			</item>
	<item>
		<title>REX Company Compendium</title>
		<description><![CDATA[The REX Company Compendium was first produced in March 2009. It features a concise profile of the company as well as a collection of project case studies and selected articles.
]]></description>
		<link>http://rexcreative.com/rex-book/</link>
			</item>
	<item>
		<title>Zuri</title>
		<description><![CDATA[The business of beautiful
We revel in projects that stretch us – and there can be few things more challenging than bringing harmony to polar opposites, and then expressing this in an identity that is at once professional and visually powerful.

This was our brief for property solutions company, Zuri, meaning ‘beautiful’ in Swahili. If beauty is defined [...]]]></description>
		<link>http://rexcreative.com/zuri/</link>
			</item>
	<item>
		<title>REX Reel</title>
		<description><![CDATA[

]]></description>
		<link>http://rexcreative.com/rex-reel/</link>
			</item>
	<item>
		<title>Less and More are Relative</title>
		<description><![CDATA[Differentiating your brand against a background of sameness is as much about understanding what&#8217;s out there as it is about looking inward.
By Olivier Schildt
As the economic downturn leads to budget cuts, particularly in the area of marketing and design, smart companies are asking how they can get the most out of their branding buck. It&#8217;s [...]]]></description>
		<link>http://rexcreative.com/less-and-more-are-relative/</link>
			</item>
	<item>
		<title>M Design</title>
		<description><![CDATA[Fashion-Inspired Facelift 
M Design, an interior design outfit from the Middle East, has taken the regional market by storm with the work done for Wataniya Cellular, and so it happened that the business was soon outperforming its brand. So when the decision was made to revamp their brand identity, they turned to REX.
Given the territory [...]]]></description>
		<link>http://rexcreative.com/m-design/</link>
			</item>
	<item>
		<title>REX Company Profile</title>
		<description><![CDATA[REX specialises in strategic brand development with design as the core asset. We offer clients sophisticated creativity, specialist design expertise and fresh perspective on branding.
Overview
 REX works with clients from a variety of industries. Rather than focusing on a specific industry sector, the focus is on identifying the challenges whereby design can deliver the desired [...]]]></description>
		<link>http://rexcreative.com/rex-company-profile/</link>
			</item>
	<item>
		<title>Contact Middle East</title>
		<description><![CDATA[
View Larger Map
KUWAIT CITY, KUWAIT
Address
Office Nr. 8, Floor Nr. 2, Zahra Complex, Salem Al Mubarak Street, Salmiya, Kuwait
Postal Address
P.O. Box 881 Salmiya 22009, Kuwait
Telephone: +965 2225 1503
Facsimile: +965 2575 2064
Email
kw@rexcreative.com
]]></description>
		<link>http://rexcreative.com/contact-kuwait/</link>
			</item>
	<item>
		<title>Contact South Africa</title>
		<description><![CDATA[
View Larger Map
JOHANNESBURG, SOUTH AFRICA
Address
Block E, Hurlingham Office Park, Woodlands Avenue, Hurlingham Manor, Johannesburg, 2196, South Africa
Postal Address
Po Box 41612, Craighall, Johannesburg, 2024, South Africa
Telephone: +27 11 781 5442
Facsimile: +27 11 326 1904
Email
 za@rexcreative.com
]]></description>
		<link>http://rexcreative.com/contact-johannesburg/</link>
			</item>
	<item>
		<title>World Bank Art Program</title>
		<description><![CDATA[REX on the World Stage
In December 2008, design work by South Africa’s REX will be on display at the World Bank headquarters in Washington DC as part of the World Bank Art Program’s Africa Now! showcase exhibition. REX was invited to participate in this prestigious event that seeks to showcase Africa as a continent on [...]]]></description>
		<link>http://rexcreative.com/world-bank-art-program/</link>
			</item>
	<item>
		<title>Velocity</title>
		<description><![CDATA[Hall of Fame
When top brands are looking for a safe pair of hands to create and produce an inspiring television commercial, they look to Velocity Films. A company that has won nearly every local and international advertising award for creativity and production excellence, the Velocity team includes the industry’s top creative talent and an unparalleled [...]]]></description>
		<link>http://rexcreative.com/velocity/</link>
			</item>
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