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	<title>REX</title>
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	<description>BRANDING &#38; DESIGN AGENCY</description>
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		<title>MiBar</title>
		<link>http://rexcreative.com/mibar/</link>
		<comments>http://rexcreative.com/mibar/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 07:53:01 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[New]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=2715</guid>
		<description><![CDATA[Since its inception in 2003, Liquid Chefs pioneered a new brand of bar culture in South Africa as well as in other parts of the world. Now this cult-cum-company has embarked on a daring initiative to launch an exclusive digital network of like-minded people. Tailor-made for young tech savvy trendsetters, the online network, “MiWorld”, will [...]]]></description>
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		<title>MiWorld</title>
		<link>http://rexcreative.com/miworld/</link>
		<comments>http://rexcreative.com/miworld/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 12:05:29 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Online]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=2789</guid>
		<description><![CDATA[Since its inception in 2003, Liquid Chefs pioneered a new brand of bar culture in South Africa as well as in other parts of the world. Now this cult-cum-company has embarked on a daring initiative to launch an exclusive digital network of like-minded people. Tailor-made for young tech savvy trendsetters, the online network, “MiWorld”, will connect [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hannover re</title>
		<link>http://rexcreative.com/hannover-re/</link>
		<comments>http://rexcreative.com/hannover-re/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 14:30:36 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[New]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=2696</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Going Back to the Future</title>
		<link>http://rexcreative.com/going-back-to-the-future/</link>
		<comments>http://rexcreative.com/going-back-to-the-future/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 12:24:10 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[New]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=2739</guid>
		<description><![CDATA[When Motor Underwriting Agencies (MUA) began it was the first specialist underwriting agency for the motor insurance industry. In 1988, this was very significant, as no-one had ventured into the territory of insuring niches before. And so it was that MUA made its name almost exclusively from providing classic and executive motor vehicle insurance to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pop Artist</title>
		<link>http://rexcreative.com/pop-artist/</link>
		<comments>http://rexcreative.com/pop-artist/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 09:08:43 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=2388</guid>
		<description><![CDATA[Meet the man with a nearly uncontainable design challenge: making Coke even bigger (and staying ahead of Pepsi).

The image on the Webcam is grainy but unmistakable: a blond woman, likely in her thirties, steps up to a shiny silver soda-fountain machine at a fast-food restaurant in Atlanta and plants a fat kiss on its side. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Seeking the essence of Africa</title>
		<link>http://rexcreative.com/seeking-the-essence-of-africa/</link>
		<comments>http://rexcreative.com/seeking-the-essence-of-africa/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 11:41:51 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[New]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=2779</guid>
		<description><![CDATA[Seeking the essence of Africa
The design fraternity is still grappling with the question about what defines ‘African design’. Theories about and we seem no closer to a consensus, but perhaps that’s because we’re asking the wrong question.
By Rudo Botha, REX
You’d think that, as a designer based in Africa, it would be easy to come up [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Compass, Cirque du Soleil</title>
		<link>http://rexcreative.com/compass-cirque-du-soleil/</link>
		<comments>http://rexcreative.com/compass-cirque-du-soleil/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 08:20:42 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[New]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=2754</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Velocity Cannes 2009 Invite</title>
		<link>http://rexcreative.com/velocity-cannes-2009-invite/</link>
		<comments>http://rexcreative.com/velocity-cannes-2009-invite/#comments</comments>
		<pubDate>Sun, 21 Jun 2009 12:12:30 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[New]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=2766</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Graphic Design</title>
		<link>http://rexcreative.com/graphic-design/</link>
		<comments>http://rexcreative.com/graphic-design/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 13:58:14 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=2262</guid>
		<description><![CDATA[An interview with Olivier Schildt
Creative Director – REX
Biography
Olivier graduated from the University of Pretoria with a degree in Visual Arts and Information design. After working for a progressive new media company, Delapse, Olivier departed for the US and Europe in 2001. During this period, he was contracting as a freelance creative director in New York, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Compass</title>
		<link>http://rexcreative.com/compass/</link>
		<comments>http://rexcreative.com/compass/#comments</comments>
		<pubDate>Sun, 17 May 2009 13:07:12 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[New]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=2681</guid>
		<description><![CDATA[In the right direction
Developing a brand identity is often about taking back power – the kind of power that defines your business and what it stands for. This was certainly the case for specialist insurance company Compass. While the company offered a highly specialised and professional service to the insurance industry, its brand was not [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to showcase all your best work in one instant snapshot</title>
		<link>http://rexcreative.com/how-to-showcase-all-your-best-work-in-one-instant-snapshot/</link>
		<comments>http://rexcreative.com/how-to-showcase-all-your-best-work-in-one-instant-snapshot/#comments</comments>
		<pubDate>Wed, 13 May 2009 12:37:48 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=2196</guid>
		<description><![CDATA[MarkLives loves the new Rex website. It’s effective and elegant and uses open-source. But mostly we love it because it makes us greedy – greedy to browse and click and we don’t know many sites that does that anymore – certainly not any corporate sites. It makes their work speak for itself. It also made [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Myriad &#8211; Website</title>
		<link>http://rexcreative.com/myriad-website/</link>
		<comments>http://rexcreative.com/myriad-website/#comments</comments>
		<pubDate>Wed, 13 May 2009 11:16:45 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[Online]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=2438</guid>
		<description><![CDATA[ 

www.myriadonline.co.za

]]></description>
		<wfw:commentRss>http://rexcreative.com/myriad-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Timesquare relaunches</title>
		<link>http://rexcreative.com/timesquare-relaunches/</link>
		<comments>http://rexcreative.com/timesquare-relaunches/#comments</comments>
		<pubDate>Wed, 13 May 2009 09:59:46 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=2159</guid>
		<description><![CDATA[Urban lifestyle marketing specialist Timesquare has relaunched and has a brand new image.

Founded by Kim Millar in 1990, Timesquare began its life as a specialist communications agency in the pharmaceutical and health care arenas.
With clients including Merck Pharmaceuticals, Reckitt Benckiser and Ranbaxy Laboratories (the world&#8217;s fifth largest supplier of generic pharmaceuticals), the agency has established [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Myriad</title>
		<link>http://rexcreative.com/myriad/</link>
		<comments>http://rexcreative.com/myriad/#comments</comments>
		<pubDate>Fri, 01 May 2009 08:14:06 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=2323</guid>
		<description><![CDATA[A conversation kaleidoscope
Even the smallest company can benefit from a brand identity that is derived from the inside-out . Ask Myriad – a small business writing services company for whom we developed a new brand identity. They needed an identity that reflected its core substance, a platform from which it could market itself positively and with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>REX Logos</title>
		<link>http://rexcreative.com/rex-logos/</link>
		<comments>http://rexcreative.com/rex-logos/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 08:53:32 +0000</pubDate>
		<dc:creator>givan</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=1953</guid>
		<description><![CDATA[]]></description>
		<wfw:commentRss>http://rexcreative.com/rex-logos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Tough Brand Trilogy</title>
		<link>http://rexcreative.com/brand-trilogy/</link>
		<comments>http://rexcreative.com/brand-trilogy/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 13:56:13 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=1940</guid>
		<description><![CDATA[Exploring the three fundamentals of creating a resilient brand in tough economic times. 
By Rudo Botha
Much has been made in recent months about cutting costs, hunkering down and ‘just getting through’ the recession. But while employing such survival tactics is absolutely necessary in business, it’s important not to lose sight of the fact that tough [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Areas of Expertise</title>
		<link>http://rexcreative.com/areas-of-expertise/</link>
		<comments>http://rexcreative.com/areas-of-expertise/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 09:57:42 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[About]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=1913</guid>
		<description><![CDATA[Core Competencies
Brand Architecture
Brand Strategy
Concept Development
Design Strategy
Design
Naming
Identity Implementation
Brand Management
 
Design Disciplines
Animation
Brand Art
Brand Advertising
Brand Campaign Design
Brand Identity Design
Broadcast Design
Corporate Identity
Corporate Identity Guidelines
Event Branding
Exhibition Branding
Experiential Design
Graphic Design
Iconography Design
Illustration
Information Design
Interactive Design
Interior Branding
Logo Design
Motion Graphics
Packaging Design
Product Design
Promotional Design
Publication Design
Visual Identity Design
]]></description>
		<wfw:commentRss>http://rexcreative.com/areas-of-expertise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How We Work</title>
		<link>http://rexcreative.com/how-we-work/</link>
		<comments>http://rexcreative.com/how-we-work/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 09:46:16 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[About]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=1898</guid>
		<description><![CDATA[We Start By Asking
What is viable, in this context?
What is possible, through technology?
What is desired, by the world?
With You, Not For You 
We approach the work from the perspective of the end consumer NOT of the branding consultancy,and NOT of the client. With the understanding that we are all working to meet the needs of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>REX Studio</title>
		<link>http://rexcreative.com/rex-studio/</link>
		<comments>http://rexcreative.com/rex-studio/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 10:36:29 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[About]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=1669</guid>
		<description><![CDATA[Inside Out
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>REX Company Compendium</title>
		<link>http://rexcreative.com/rex-book/</link>
		<comments>http://rexcreative.com/rex-book/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 09:44:53 +0000</pubDate>
		<dc:creator>alexandra</dc:creator>
				<category><![CDATA[About]]></category>

		<guid isPermaLink="false">http://rexcreative.com/?p=1656</guid>
		<description><![CDATA[The REX Company Compendium was first produced in March 2009. It features a concise profile of the company as well as a collection of project case studies and selected articles.
]]></description>
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		<slash:comments>0</slash:comments>
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