One-of-a-Kind
Greatstock commissioned REX to develop a branding tactic that would help promote Corbis’ stock photography as a valuable resource to the creative & business industries. The solution came in the form of a one-of-a-kind deck of playing cards, decorated with mesmerising Corbis photography.
Jan 2008 // Brand Development / Branding / Graphic Design / Product Branding & Design / Promotional Branding
Waking sleeping giants
Creating a brand architecture for construction conglomerate ACICO delivered not only a visual identity for this Kuwait-based company, but birthed a common sense of purpose and shaped an organisational structure that has created new business opportunities for the company, both in the Middle East and around the world.
Feb 2008 // Brand Advertising / Brand Architecture / Brand Development / Corporate Identity Design / Interior Branding Design / Product Branding & Design / Promotional Branding / Wayfinding & Signage Systems
Starting something
Increasingly REX’ work involves helping businesses to define who they are and redesign their business offering, by using branding as a vehicle to catalyse change and unearth potential for new growth. This was the case when REX took on a re-branding project for Global Access, a business-to-business broadcast corporation looking for a new lease on life..
Jun 2008 // Brand Development / Branding / Corporate Identity Design / Information Design / Motion Design / Promotional Branding
All puffed-out !
A change in leadership at production company Fresh Water Films resulted in a change in energy, and a change in name to Bouffant. REX was called in to translate this new energy in the form of a brand identity.
Jul 2007 // Brand Development / Corporate Identity Design / Promotional Branding
SL Magazine CD Cover
Sep 2004 // Brand Development / Graphic Design / Promotional Branding
Essentials for a life less ordinary
There are those who believe that to establish a global presence, a brand should position itself as being all things to all people, a hold-all solution that cuts across diverse target groups. But when Boubyan Bank embarked on a journey with us to revamp their brand for the world market, they discovered that it was their inherently unique qualities as an Islamic bank that would, at once, give them mass appeal and yet allow them to stand out on the global financial stage.
Aug 2008 // Brand Development / Branding / Corporate Identity Design / Product Branding & Design / Promotional Branding
Seeing solutions
The thing that most excites the people at Spectrum about what they do is their ability to unlock the potential of visual content. These are people who are moved by all things visual and whose expertise lies in harnessing the power of technology to add intelligence to visual solutions. Inspired by this passion for ‘visual stuff’, REX used it as a starting point to build a brand and design a new visual identity for Spectrum, which is a long-standing client of the company’s.
May 2008 // Brand Development / Brand Identity Design / Information Design / Product Branding & Design / Promotional Branding
How can we help you?
When FNB enlisted the services of REX to help them design new graphics for its ATM interface, they got more than they bargained for. REX’s creative team approached the project in the way we approach all our work and started off by endeavouring to understand the bigger picture. What we discovered was an opportunity to deliver an unrivalled ATM interface to the market, but in order to do this we needed to do more than simply design new graphics.
Oct 2007 // Brand Development / Brand Identity Design / Branding / Graphic Design / Information Design / Interactive Design & Web / Motion Design / Naming / Product Branding & Design / Promotional Branding
Coca-Cola M5
Coca-Cola, the biggest brand in the world, was beginning to lose its grip on its core consumer – the youth of today and more importantly the generation after them, who simply don’t share the same emotional bond with the brand as the ‘baby boomers’.
Aug 2005 // Graphic Design / Motion Design / Packaging Design / Promotional Branding
