A different kind of Animal(Farm)
Imagine creativity that is so uniquely innovative that it challenges people’s perceptions of what they think they know, that shows them a glimpse of things beyond the realm of what they believed was possible, and that takes them to a place where anything can happen. This is the world of Animalfarm, a creative consultancy run by Porky Hefer, who is arguably one of the most creatively brilliant minds in the business.
Aug 2007 // Brand Development / Brand Identity Design / Product Branding & Design / REX World
Seeing solutions
The thing that most excites the people at Spectrum about what they do is their ability to unlock the potential of visual content. These are people who are moved by all things visual and whose expertise lies in harnessing the power of technology to add intelligence to visual solutions. Inspired by this passion for ‘visual stuff’, REX used it as a starting point to build a brand and design a new visual identity for Spectrum, which is a long-standing client of the company’s.
May 2008 // Brand Development / Brand Identity Design / Information Design / Product Branding & Design / Promotional Branding
Duco loves everything!
Dulux Duco presented the perfect opportunity to give an existing consumer brand a whole new lease on life. REX was tasked with rejuvenating the packaging of this iconic brand, but in typical REX style, the project quickly evolved beyond the surface of pack design.
May 2007 // Brand Development / Packaging Design / Product Branding & Design
How can we help you?
When FNB enlisted the services of REX to help them design new graphics for its ATM interface, they got more than they bargained for. REX’s creative team approached the project in the way we approach all our work and started off by endeavouring to understand the bigger picture. What we discovered was an opportunity to deliver an unrivalled ATM interface to the market, but in order to do this we needed to do more than simply design new graphics.
Oct 2007 // Brand Development / Brand Identity Design / Branding / Graphic Design / Information Design / Interactive Design & Web / Motion Design / Naming / Product Branding & Design / Promotional Branding
Waking sleeping giants
Creating a brand architecture for construction conglomerate ACICO delivered not only a visual identity for this Kuwait-based company, but birthed a common sense of purpose and shaped an organisational structure that has created new business opportunities for the company, both in the Middle East and around the world.
Feb 2008 // Brand Advertising / Brand Architecture / Brand Development / Corporate Identity Design / Interior Branding Design / Product Branding & Design / Promotional Branding / Wayfinding & Signage Systems
One-of-a-Kind
Greatstock commissioned REX to develop a branding tactic that would help promote Corbis’ stock photography as a valuable resource to the creative & business industries. The solution came in the form of a one-of-a-kind deck of playing cards, decorated with mesmerising Corbis photography.
Jan 2008 // Brand Development / Branding / Graphic Design / Product Branding & Design / Promotional Branding
Essentials for a life less ordinary
There are those who believe that to establish a global presence, a brand should position itself as being all things to all people, a hold-all solution that cuts across diverse target groups. But when Boubyan Bank embarked on a journey with us to revamp their brand for the world market, they discovered that it was their inherently unique qualities as an Islamic bank that would, at once, give them mass appeal and yet allow them to stand out on the global financial stage.
Aug 2008 // Brand Development / Branding / Corporate Identity Design / Product Branding & Design / Promotional Branding
