Duco loves everything!
Dulux Duco presented the perfect opportunity to give an existing consumer brand a whole new lease on life. REX was tasked with rejuvenating the packaging of this iconic brand, but in typical REX style, the project quickly evolved beyond the surface of pack design.
May 2007 // Brand Development / Packaging Design / Product Branding & Design
French electronic artist Léna commissioned us to design an album cover and packaging for her new electro-dub-funk offering, Lane.
Aug 2002 // Packaging Design
Smoothing things out for Cepacol
Cepacol competes in a tough throat lozenger market, where brands like Strepsils are already well-established and enjoy considerable consumer-favour. Fortunately, Cepacol has a key differentiator, namely the fact that it’s medicated and therefore delivers a soothing anaesthetic effect to the throat.
Jun 2007 // Brand Development / Brand Identity Design / Packaging Design
Coca-Cola M5
Coca-Cola, the biggest brand in the world, was beginning to lose its grip on its core consumer – the youth of today and more importantly the generation after them, who simply don’t share the same emotional bond with the brand as the ‘baby boomers’.
Aug 2005 // Graphic Design / Motion Design / Packaging Design / Promotional Branding
