H is for hope
An estimated 230 000 children under 15 are living with HIV in South Africa. Yet only about 10 000 children are currently on ARV treatment, meaning that about 50% of children with HIV/AIDS die before they reach the age of two.
Dec 2007 // Brand Development / Corporate Identity Design / Graphic Design / Information Design / Naming
How can we help you?
When FNB enlisted the services of REX to help them design new graphics for its ATM interface, they got more than they bargained for. REX’s creative team approached the project in the way we approach all our work and started off by endeavouring to understand the bigger picture. What we discovered was an opportunity to deliver an unrivalled ATM interface to the market, but in order to do this we needed to do more than simply design new graphics.
Oct 2007 // Brand Development / Brand Identity Design / Branding / Graphic Design / Information Design / Interactive Design & Web / Motion Design / Naming / Product Branding & Design / Promotional Branding
The great Homemakers makeover
Homemakers needed their brand to work a lot harder for the business. They approached REX to help them align consumer perception with their offering. The challenge lay in the fact that while Homemakers’ divisional brands – Homemakers Fair, Homemakers Expo, HomeTalk and Complex Living – had the same client bases, there was no synergy between them. REX needed to reposition Homemakers as a great home improvement ideas provider instead of the DIY company consumers perceived it as, and change the outdated styling to one that was contemporary, credible and consumer-friendly.
Apr 2008 // Brand Architecture / Brand Development / Brand Expression / Corporate Identity Design / Naming
