Coca-Cola M5
Coca-Cola, the biggest brand in the world, was beginning to lose its grip on its core consumer – the youth of today and more importantly the generation after them, who simply don’t share the same emotional bond with the brand as the ‘baby boomers’.
Aug 2005 // Graphic Design / Motion Design / Packaging Design / Promotional Branding
Starting something
Increasingly REX’ work involves helping businesses to define who they are and redesign their business offering, by using branding as a vehicle to catalyse change and unearth potential for new growth. This was the case when REX took on a re-branding project for Global Access, a business-to-business broadcast corporation looking for a new lease on life..
Jun 2008 // Brand Development / Branding / Corporate Identity Design / Information Design / Motion Design / Promotional Branding
Project fame
MTN is always looking for new opportunities to engage meaningfully with a very volatile youth market. With MNET’S Project Fame – they got that opportunity.
May 2004 // Motion Design / Television & Cinema
How can we help you?
When FNB enlisted the services of REX to help them design new graphics for its ATM interface, they got more than they bargained for. REX’s creative team approached the project in the way we approach all our work and started off by endeavouring to understand the bigger picture. What we discovered was an opportunity to deliver an unrivalled ATM interface to the market, but in order to do this we needed to do more than simply design new graphics.
Oct 2007 // Brand Development / Brand Identity Design / Branding / Graphic Design / Information Design / Interactive Design & Web / Motion Design / Naming / Product Branding & Design / Promotional Branding
