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When FNB enlisted the services of REX to help them design new graphics for its ATM interface, they got more than they bargained for. REX’s creative team approached the project in the way we approach all our work and started off by endeavouring to understand the bigger picture. What we discovered was an opportunity to deliver an unrivalled ATM interface to the market, but in order to do this we needed to do more than simply design new graphics.
Oct 2007 // Brand Development / Brand Identity Design / Branding / Graphic Design / Information Design / Interactive Design & Web / Motion Design / Naming / Product Branding & Design / Promotional Branding
‘X-ings’ or ‘Crossings’ was an exhibition that celebrated University Pretoria’s centenary year and it showcased the influence design has had on culture during this period. REX designed a poster which serves as a ‘graphic manifesto’. The poster features truisms, slogans and brand-slang generated on the topic of branding & culture along the way, set in a typographic language developed by hand, in our studio.
Jan 2008 // Brand Development / Graphic Design / Information Design / REX World
SL Magazine CD Cover
Sep 2004 // Brand Development / Graphic Design / Promotional Branding
One-of-a-Kind
Greatstock commissioned REX to develop a branding tactic that would help promote Corbis’ stock photography as a valuable resource to the creative & business industries. The solution came in the form of a one-of-a-kind deck of playing cards, decorated with mesmerising Corbis photography.
Jan 2008 // Brand Development / Branding / Graphic Design / Product Branding & Design / Promotional Branding
H is for hope
An estimated 230 000 children under 15 are living with HIV in South Africa. Yet only about 10 000 children are currently on ARV treatment, meaning that about 50% of children with HIV/AIDS die before they reach the age of two.
Dec 2007 // Brand Development / Corporate Identity Design / Graphic Design / Information Design / Naming
Coca-Cola M5
Coca-Cola, the biggest brand in the world, was beginning to lose its grip on its core consumer – the youth of today and more importantly the generation after them, who simply don’t share the same emotional bond with the brand as the ‘baby boomers’.
Aug 2005 // Graphic Design / Motion Design / Packaging Design / Promotional Branding
