H is for hope
An estimated 230 000 children under 15 are living with HIV in South Africa. Yet only about 10 000 children are currently on ARV treatment, meaning that about 50% of children with HIV/AIDS die before they reach the age of two.
Dec 2007 // Brand Development / Corporate Identity Design / Graphic Design / Information Design / Naming
One-of-a-Kind
Greatstock commissioned REX to develop a branding tactic that would help promote Corbis’ stock photography as a valuable resource to the creative & business industries. The solution came in the form of a one-of-a-kind deck of playing cards, decorated with mesmerising Corbis photography.
Jan 2008 // Brand Development / Branding / Graphic Design / Product Branding & Design / Promotional Branding
Starting something
Increasingly REX’ work involves helping businesses to define who they are and redesign their business offering, by using branding as a vehicle to catalyse change and unearth potential for new growth. This was the case when REX took on a re-branding project for Global Access, a business-to-business broadcast corporation looking for a new lease on life..
Jun 2008 // Brand Development / Branding / Corporate Identity Design / Information Design / Motion Design / Promotional Branding
The great urban experience
The lights might be out in Joburg, but the power is on at urban lifestyle marketing specialist Timesquare, which has kicked off the new year with a new focus, new energy and a brand new image to match.
Jan 2008 // Brand Development / Brand Expression / Brand Identity Design / Corporate Identity Design
A different kind of Animal(Farm)
Imagine creativity that is so uniquely innovative that it challenges people’s perceptions of what they think they know, that shows them a glimpse of things beyond the realm of what they believed was possible, and that takes them to a place where anything can happen. This is the world of Animalfarm, a creative consultancy run by Porky Hefer, who is arguably one of the most creatively brilliant minds in the business.
Aug 2007 // Brand Development / Brand Identity Design / Product Branding & Design / REX World
Duco loves everything!
Dulux Duco presented the perfect opportunity to give an existing consumer brand a whole new lease on life. REX was tasked with rejuvenating the packaging of this iconic brand, but in typical REX style, the project quickly evolved beyond the surface of pack design.
May 2007 // Brand Development / Packaging Design / Product Branding & Design
All puffed-out !
A change in leadership at production company Fresh Water Films resulted in a change in energy, and a change in name to Bouffant. REX was called in to translate this new energy in the form of a brand identity.
Jul 2007 // Brand Development / Corporate Identity Design / Promotional Branding
The great Homemakers makeover
Homemakers needed their brand to work a lot harder for the business. They approached REX to help them align consumer perception with their offering. The challenge lay in the fact that while Homemakers’ divisional brands – Homemakers Fair, Homemakers Expo, HomeTalk and Complex Living – had the same client bases, there was no synergy between them. REX needed to reposition Homemakers as a great home improvement ideas provider instead of the DIY company consumers perceived it as, and change the outdated styling to one that was contemporary, credible and consumer-friendly.
Apr 2008 // Brand Architecture / Brand Development / Brand Expression / Corporate Identity Design / Naming
The Art of Science
REX has always believed that design can be used not only to inspire but to make a meaningful difference to business. As part of its project to express Markinor’s brand culture, the company embarked on an endeavour that resulted in the development of a revolving range of unique custom art works. Installed in the Markinor premises, these art works not only enhance the interior, but also serve to express the brand’s values, directly with people in the daily course of doing business.
Nov 2005 // Brand Development / Brand Expression / Branding
SL Magazine CD Cover
Sep 2004 // Brand Development / Graphic Design / Promotional Branding
‘X-ings’ or ‘Crossings’ was an exhibition that celebrated University Pretoria’s centenary year and it showcased the influence design has had on culture during this period. REX designed a poster which serves as a ‘graphic manifesto’. The poster features truisms, slogans and brand-slang generated on the topic of branding & culture along the way, set in a typographic language developed by hand, in our studio.
Jan 2008 // Brand Development / Graphic Design / Information Design / REX World
How can we help you?
When FNB enlisted the services of REX to help them design new graphics for its ATM interface, they got more than they bargained for. REX’s creative team approached the project in the way we approach all our work and started off by endeavouring to understand the bigger picture. What we discovered was an opportunity to deliver an unrivalled ATM interface to the market, but in order to do this we needed to do more than simply design new graphics.
Oct 2007 // Brand Development / Brand Identity Design / Branding / Graphic Design / Information Design / Interactive Design & Web / Motion Design / Naming / Product Branding & Design / Promotional Branding
Engaging the international market from offices in Johannesburg South Africa, and keeping the world updated and enthralled with all the latest news from Velocity – makes a website more than just a piece of corporate stationery… REX set out to make the new Velocity website a very distinctive gallery for its world class directors.
Oct 2008 // Brand Development / Information Design / Interactive Design & Web
As part of a complete re-branding process, Global Access’ website was re-designed to reflect a new business proposition, a new brand identity, and a new lease on life.
Nov 2008 // Brand Development / Information Design / Interactive Design & Web
After Bouffant was so brilliantly born and branded, it soon became obvious that the company needed to have direct contact and influence with the creative fraternity as part of the advertising industry… to participate in the generation of new ideas, new techniques, and new stories. A completely re-purposed website, developed by REX, helped to make this possible. Enjoy.
Aug 2008 // Brand Development / Brand Expression / Interactive Design & Web
Seeing solutions
The thing that most excites the people at Spectrum about what they do is their ability to unlock the potential of visual content. These are people who are moved by all things visual and whose expertise lies in harnessing the power of technology to add intelligence to visual solutions. Inspired by this passion for ‘visual stuff’, REX used it as a starting point to build a brand and design a new visual identity for Spectrum, which is a long-standing client of the company’s.
May 2008 // Brand Development / Brand Identity Design / Information Design / Product Branding & Design / Promotional Branding
As part of a bigger re-branding process, Spectrum used this brochure site to share its new purpose and perspective with the world.
Aug 2008 // Brand Development / Interactive Design & Web
Waking sleeping giants
Creating a brand architecture for construction conglomerate ACICO delivered not only a visual identity for this Kuwait-based company, but birthed a common sense of purpose and shaped an organisational structure that has created new business opportunities for the company, both in the Middle East and around the world.
Feb 2008 // Brand Advertising / Brand Architecture / Brand Development / Corporate Identity Design / Interior Branding Design / Product Branding & Design / Promotional Branding / Wayfinding & Signage Systems
About Heritage & Excellence
As the oldest and only truly African law firm in South Africa Webber Wentzel Bowens needed their first corporate branding campaign to give perfect expression to all the wonderful things that their ‘silent brand’ stands for.
Jul 2004 // Brand Development
Fashion-Inspired Facelift
M Design, an interior design outfit from the Middle East, has taken the regional market by storm with the work done for Wataniya Cellular, and so it happened that the business was soon outperforming its brand. So when the decision was made to revamp their brand identity, they turned to REX.
Feb 2009 // Brand Development / Brand Identity Design
Essentials for a life less ordinary
There are those who believe that to establish a global presence, a brand should position itself as being all things to all people, a hold-all solution that cuts across diverse target groups. But when Boubyan Bank embarked on a journey with us to revamp their brand for the world market, they discovered that it was their inherently unique qualities as an Islamic bank that would, at once, give them mass appeal and yet allow them to stand out on the global financial stage.
Aug 2008 // Brand Development / Branding / Corporate Identity Design / Product Branding & Design / Promotional Branding
Hall of Fame
When top brands are looking for a safe pair of hands to create and produce an inspiring television commercial, they look to Velocity Films. A company that has won nearly every local and international advertising award for creativity and production excellence, the Velocity team includes the industry’s top creative talent and an unparalleled body of work.
Dec 2008 // Brand Development / Branding / Corporate Identity Design / Information Design
Smoothing things out for Cepacol
Cepacol competes in a tough throat lozenger market, where brands like Strepsils are already well-established and enjoy considerable consumer-favour. Fortunately, Cepacol has a key differentiator, namely the fact that it’s medicated and therefore delivers a soothing anaesthetic effect to the throat.
Jun 2007 // Brand Development / Brand Identity Design / Packaging Design
