All puffed-out !
A change in leadership at production company Fresh Water Films resulted in a change in energy, and a change in name to Bouffant. REX was called in to translate this new energy in the form of a brand identity.
The result is a bold and proud logo (and associated collateral) that perfectly captures the creativity and confidence of a company that has the courage to do things differently, never compromising on the integrity true professionals display.
Lorraine Smit and Melina McDonald conclude that, for them, working with REX was a very rewarding process: “REX really helped bring our vision to fruition. Yes, the team has very strong design skills, but they also bring an intellectual approach to the process, which helped us extract a story and promise that defines our company, and our brand.”
