The Power of Pull
Push marketing methods are no longer delivering the goods, and savvy marketers are coming to understand the importance of pulling their audiences in.
Coca-Cola Remix
In 2006, Coca-Cola invited REX to participate in its 125th birthday celebrations, by joining a team of 125 artists from around the world taking 125 years of Coca-Cola marketing material and re-inventing it to create a series of fresh visuals inspired by the brand’s new global positioning statement – the Coke side of life.
Compass
In the right direction
Developing a brand identity is often about taking back power – the kind of power that defines your business and what it stands for. This was certainly the case for specialist insurance company Compass. More details…
Léna Lane
French electronic artist Léna commissioned us to design an album cover and packaging for her new electro-dub-funk offering, Lane.
The Tough Brand Trilogy
Exploring the three fundamentals of creating a resilient brand in tough economic times.
Markinor ‘The Art of Science’
The Art of Science
REX has always believed that design can be used not only to inspire but to make a meaningful difference to business. As part of its project to express Markinor’s brand culture, the company embarked on an endeavour that resulted in the development of a revolving range of unique custom art works. Installed in the Markinor premises, these art works not only enhance the interior, but also serve to express the brand’s values, directly with people in the daily course of doing business.
How We Work
We Start By Asking
What is viable, in this context?
What is possible, through technology?
What is desired, by the world?
M Design
Fashion-Inspired Facelift
M Design, an interior design outfit from the Middle East, has taken the regional market by storm with the work done for Wataniya Cellular, and so it happened that the business was soon outperforming its brand. So when the decision was made to revamp their brand identity, they turned to REX.
ECHO
H is for hope
An estimated 230 000 children under 15 are living with HIV in South Africa. Yet only about 10 000 children are currently on ARV treatment, meaning that about 50% of children with HIV/AIDS die before they reach the age of two.
Animalfarm
A different kind of Animal(Farm)
Imagine creativity that is so uniquely innovative that it challenges people’s perceptions of what they think they know, that shows them a glimpse of things beyond the realm of what they believed was possible, and that takes them to a place where anything can happen. This is the world of Animalfarm, a creative consultancy run by Porky Hefer, who is arguably one of the most creatively brilliant minds in the business.
REX Company Compendium
The REX Company Compendium was first produced in March 2009. It features a concise profile of the company as well as a collection of project case studies and selected articles.
Spectrum
Seeing solutions
The thing that most excites the people at Spectrum about what they do is their ability to unlock the potential of visual content. These are people who are moved by all things visual and whose expertise lies in harnessing the power of technology to add intelligence to visual solutions. Inspired by this passion for ‘visual stuff’, REX used it as a starting point to build a brand and design a new visual identity for Spectrum, which is a long-standing client of the company’s.
A Giant Wakes
The rise of online PDF magazines has opened the medium up to a whole new market. All you need to benefit from the trend is a computer, a target audience and top-end design team.
Constitution Hill
A Place in History
Constitution Hill has neatly carved its place in the new South Africa’s history. As part of the Johannesburg inner-city precinct which has seen a massive revival since 2001, Constitution Hill not only marks the invaluable historical sites where Nelson Mandela was held prisoner but now also hosts South Africa’s Constitutional Court.
Boubyan Bank
Essentials for a life less ordinary
There are those who believe that to establish a global presence, a brand should position itself as being all things to all people, a hold-all solution that cuts across diverse target groups. But when Boubyan Bank embarked on a journey with us to revamp their brand for the world market, they discovered that it was their inherently unique qualities as an Islamic bank that would, at once, give them mass appeal and yet allow them to stand out on the global financial stage.
ECHO – Website
This mini website for ECHO fulfills an important function in assisting the organization to communicate important information, to an international audience, about their fight against HIV & AIDS.
FNB ATM
How can we help you?
When FNB enlisted the services of REX to help them design new graphics for its ATM interface, they got more than they bargained for. REX’s creative team approached the project in the way we approach all our work and started off by endeavouring to understand the bigger picture. What we discovered was an opportunity to deliver an unrivalled ATM interface to the market, but in order to do this we needed to do more than simply design new graphics.
Velocity – Website
Engaging the international market from offices in Johannesburg South Africa, and keeping the world updated and enthralled with all the latest news from Velocity – makes a website more than just a piece of corporate stationery… REX set out to make the new Velocity website a very distinctive gallery for its world class directors.
Global Access
Starting something
Increasingly REX’ work involves helping businesses to define who they are and redesign their business offering, by using branding as a vehicle to catalyse change and unearth potential for new growth. This was the case when REX took on a re-branding project for Global Access, a business-to-business broadcast corporation looking for a new lease on life..
Velocity
Hall of Fame
When top brands are looking for a safe pair of hands to create and produce an inspiring television commercial, they look to Velocity Films. A company that has won nearly every local and international advertising award for creativity and production excellence, the Velocity team includes the industry’s top creative talent and an unparalleled body of work.
MTN Project Fame
Project fame
MTN is always looking for new opportunities to engage meaningfully with a very volatile youth market. With MNET’S Project Fame – they got that opportunity.
Willowlamp
The simple gives birth to the sublime
When jewellery-designer Sian Elliot and architect Adam Hoets first came to REX with their idea for what was to become Willowlamp, the team knew they were looking at something extraordinary.
Zuri
The business of beautiful
We revel in projects that stretch us – and there can be few things more challenging than bringing harmony to polar opposites, and then expressing this in an identity that is at once professional and visually powerful.
Global Access – Website
As part of a complete re-branding process, Global Access’ website was re-designed to reflect a new business proposition, a new brand identity, and a new lease on life.
Quatermass Website
Quatermass Records is an electronic music label from Belgium. Quatermass operates in a niche market and represents a very specific artistic profile. The label is a cultural icon for bold individualism, the avant-garde and raw originality.
Seeking the essence of Africa
The design fraternity is still grappling with the question about what defines ‘African design’. Theories about and we seem no closer to a consensus, but perhaps that’s because we’re asking the wrong question.
By Rudo Botha, REX
MiBar
Since its inception in 2003, Liquid Chefs pioneered a new brand of bar culture in South Africa as well as in other parts of the world. More details…
Going Back to the Future
When Motor Underwriting Agencies (MUA) began it was the first specialist underwriting agency for the motor insurance industry. More details…
ACICO
Waking sleeping giants
Creating a brand architecture for construction conglomerate ACICO delivered not only a visual identity for this Kuwait-based company, but birthed a common sense of purpose and shaped an organisational structure that has created new business opportunities for the company, both in the Middle East and around the world.
Contact South Africa
JOHANNESBURG, SOUTH AFRICA
Address
Block E, Hurlingham Office Park, Woodlands Avenue, Hurlingham Manor, Johannesburg, 2196, South Africa
Postal Address
Po Box 41612, Craighall, Johannesburg, 2024, South Africa
Telephone: +27 11 781 5442
Facsimile: +27 11 326 1904
Email
za@rexcreative.com
REX Company Profile
REX specialises in strategic brand development with design as the core asset. We offer clients sophisticated creativity, specialist design expertise and fresh perspective on branding.
Spectrum – Website
As part of a bigger re-branding process, Spectrum used this brochure site to share its new purpose and perspective with the world.
Markinor
Putting down roots and spreading wings
When research giant Markinor embarked on a brand rejuvenation exercise, they approached REX to help them establish a branding platform that would give visual expression to the company’s mantra of ‘roots and wings’. With a primary identity and new logo already in place, and people committed to being flag-bearers of the new brand, the organisation was well-positioned to roll out a visual identity that would encapsulate its vision and unique culture.
Contact Middle East
KUWAIT CITY, KUWAIT
Address
Office Nr. 8, Floor Nr. 2, Zahra Complex, Salem Al Mubarak Street, Salmiya, Kuwait
Postal Address
P.O. Box 881 Salmiya 22009, Kuwait
Telephone: +965 2225 1503
Facsimile: +965 2575 2064
Email
kw@rexcreative.com
Timesquare
The great urban experience
The lights might be out in Joburg, but the power is on at urban lifestyle marketing specialist Timesquare, which has kicked off the new year with a new focus, new energy and a brand new image to match.
Timesquare – Website
This brochure website was designed for Timesquare Advertising as part of a re-branding make-over for the agency. The website was designed to be a contemporary urban experience, sharing with the audience perspectives on what is happening on the streets and how market there with success.
Myriad
A conversation kaleidoscope
Even the smallest company can benefit from a brand identity that is derived from the inside-out . Ask Myriad – a small business writing services company for whom we developed a new brand identity. They needed an identity that reflected its core substance, a platform from which it could market itself positively and with pride.
Cell C Juice
Johannesburg-based design house REX Creative, teamed up with Network BBDO to deliver an advertising campaign for Cell C’s new Juice.co.za portal – and revealed yet another area of expertise in the delivery of cutting-edge illustration and animation.
Lucky Strike
‘Beton Oerwoud’ aka Concrete Jungle
REX was asked to develop a graphic design piece that would be used to theme an experimental branding event, hosted by Lucky Strike.
Seeing the Bigger Picture
In the debate about what branding can do for business, some branding companies are quietly getting on with the job of redefining their role and delivering real results to the bottom line.
Bouffant – Website
After Bouffant was so brilliantly born and branded, it soon became obvious that the company needed to have direct contact and influence with the creative fraternity as part of the advertising industry… to participate in the generation of new ideas, new techniques, and new stories. A completely re-purposed website, developed by REX, helped to make this possible. Enjoy.
Homemakers
The great Homemakers makeover
Homemakers needed their brand to work a lot harder for the business. They approached REX to help them align consumer perception with their offering. The challenge lay in the fact that while Homemakers’ divisional brands – Homemakers Fair, Homemakers Expo, HomeTalk and Complex Living – had the same client bases, there was no synergy between them. REX needed to reposition Homemakers as a great home improvement ideas provider instead of the DIY company consumers perceived it as, and change the outdated styling to one that was contemporary, credible and consumer-friendly.
Corbis
One-of-a-Kind
Greatstock commissioned REX to develop a branding tactic that would help promote Corbis’ stock photography as a valuable resource to the creative & business industries. The solution came in the form of a one-of-a-kind deck of playing cards, decorated with mesmerising Corbis photography.
Bouffant
All puffed-out !
A change in leadership at production company Fresh Water Films resulted in a change in energy, and a change in name to Bouffant. REX was called in to translate this new energy in the form of a brand identity.
Inspiration is the New Investment
If businesses want to engage the new consumer, they need to reconsider innovation.
Webber Wentzel Bowens Attorneys
About Heritage & Excellence
As the oldest and only truly African law firm in South Africa Webber Wentzel Bowens needed their first corporate branding campaign to give perfect expression to all the wonderful things that their ‘silent brand’ stands for.
Less and More are Relative
Differentiating your brand against a background of sameness is as much about understanding what’s out there as it is about looking inward.
The A1 Club
The A1 Grand Prix was launched with glorious splendour in September of 2005. REX participated in the development of the strategy, the business concept and the image of the A1 Grand Prix’s hospitality unit.
Coca-Cola M5
Coca-Cola, the biggest brand in the world, was beginning to lose its grip on its core consumer – the youth of today and more importantly the generation after them, who simply don’t share the same emotional bond with the brand as the ‘baby boomers’.
Dulux Duco
Dulux Duco presented the perfect opportunity to give an existing consumer brand a whole new lease on life. REX was tasked with rejuvenating the packaging of this iconic brand, but in typical REX style, the project quickly evolved beyond the surface of pack design.
University Pretoria – ‘X-ings’
‘X-ings’ or ‘Crossings’ was an exhibition that celebrated University Pretoria’s centenary year and it showcased the influence design has had on culture during this period. REX designed a poster which serves as a ‘graphic manifesto’. The poster features truisms, slogans and brand-slang generated on the topic of branding & culture along the way, set in a typographic language developed by hand, in our studio.
Cepacol
Smoothing things out for Cepacol
Cepacol competes in a tough throat lozenger market, where brands like Strepsils are already well-established and enjoy considerable consumer-favour. Fortunately, Cepacol has a key differentiator, namely the fact that it’s medicated and therefore delivers a soothing anaesthetic effect to the throat.
Merensky
Seeing the wood for the trees
When Merensky wanted to re-engineer their brand, they were looking for an identity that would reflect their vision for the future, while still retaining their links to a powerful legacy.