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Expigen


Jan 2007 // Brand Development / Brand Identity Design / Branding / Packaging Design



REX Company Profile

REX specialises in strategic brand development with design as the core asset. We offer clients sophisticated creativity, specialist design expertise and fresh perspective on branding.

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Jan 2009 // About Us / REX World



Velocity – Website

Engaging the international market from offices in Johannesburg South Africa, and keeping the world updated and enthralled with all the latest news from Velocity – makes a website more than just a piece of corporate stationery… REX set out to make the new Velocity website a very distinctive gallery for its world class directors.

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Oct 2008 // Brand Development / Information Design / Interactive Design & Web



MTN Project Fame

Project fame

MTN is always looking for new opportunities to engage meaningfully with a very volatile youth market. With MNET’S Project Fame – they got that opportunity.

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May 2004 // Motion Design / Television & Cinema



Willowlamp

The simple gives birth to the sublime

When jewellery-designer Sian Elliot and architect Adam Hoets first came to REX with their idea for what was to become Willowlamp, the team knew they were looking at something extraordinary.

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Mar 2006 // Corporate Identity Design



REX Reel


Mar 2009 // About Us / Motion Design / REX World / Television & Cinema



The Power of Pull

Push marketing methods are no longer delivering the goods, and savvy marketers are coming to understand the importance of pulling their audiences in. 

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Jun 2007 // Consciousness



Bouffant

All puffed-out !

A change in leadership at production company Fresh Water Films resulted in a change in energy, and a change in name to Bouffant. REX was called in to translate this new energy in the form of a brand identity.

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Jul 2007 // Brand Development / Corporate Identity Design / Promotional Branding



Whatwewant


Oct 2007 // Brand Development / Corporate Identity Design / Naming



The Tough Brand Trilogy

Exploring the three fundamentals of creating a resilient brand in tough economic times.

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Apr 2009 // Consciousness



Spectrum – Website

As part of a bigger re-branding process, Spectrum used this brochure site to share its new purpose and perspective with the world.

http://spectrum.tv

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Aug 2008 // Brand Development / Interactive Design & Web



Salt & Pepper


Oct 2006 // Corporate Identity Design



5FM Lonely Finger


Dec 2005 // Motion Design / Television & Cinema



A Giant Wakes

The rise of online PDF magazines has opened the medium up to a whole new market. All you need to benefit from the trend is a computer, a target audience and top-end design team.

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May 2008 // Consciousness



Less and More are Relative

Differentiating your brand against a background of sameness is as much about understanding what’s out there as it is about looking inward.

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Mar 2009 // Consciousness



Cell C Juice

Johannesburg-based design house REX Creative, teamed up with Network BBDO to deliver an advertising campaign for Cell C’s new Juice.co.za portal – and revealed yet another area of expertise in the delivery of cutting-edge illustration and animation.

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Dec 2006 // Television & Cinema



Tonic Design – Website


Nov 2004 // Interactive Design & Web



Coca-Cola Belgium


Dec 2001 // Branding / Motion Design



Quatermass Website

Quatermass Records is an electronic music label from Belgium. Quatermass operates in a niche market and represents a very specific artistic profile. The label is a cultural icon for bold individualism, the avant-garde and raw originality.

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Jan 2002 // Interactive Design & Web



Timesquare

The great urban experience

The lights might be out in Joburg, but the power is on at urban lifestyle marketing specialist Timesquare, which has kicked off the new year with a new focus, new energy and a brand new image to match.

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Jan 2008 // Brand Development / Brand Expression / Brand Identity Design / Corporate Identity Design



M Design

Fashion-Inspired Facelift

M Design, an interior design outfit from the Middle East, has taken the regional market by storm with the work done for Wataniya Cellular, and so it happened that the business was soon outperforming its brand. So when the decision was made to revamp their brand identity, they turned to REX.

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Feb 2009 // Brand Development / Brand Identity Design



Inspiration is the New Investment

If businesses want to engage the new consumer, they need to reconsider innovation.

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Oct 2008 // Consciousness



REX Company Compendium

The REX Company Compendium was first produced in March 2009. It features a concise profile of the company as well as a collection of project case studies and selected articles.

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Apr 2009 // About Us / REX World



Xealll.com Website


Sep 2007 // Brand Development / Branding / Interactive Design & Web



Velocity

Hall of Fame

When top brands are looking for a safe pair of hands to create and produce an inspiring television commercial, they look to Velocity Films. A company that has won nearly every local and international advertising award for creativity and production excellence, the Velocity team includes the industry’s top creative talent and an unparalleled body of work.

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Dec 2008 // Brand Development / Branding / Corporate Identity Design / Information Design



Tennant McKay – Website


Oct 2006 // Interactive Design & Web

Contact Middle East

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KUWAIT CITY, KUWAIT

Address
Office Nr. 8, Floor Nr. 2, Zahra Complex, Salem Al Mubarak Street, Salmiya, Kuwait

Postal Address
P.O. Box 881 Salmiya 22009, Kuwait

Telephone: +965 2225 1503
Facsimile: +965 2575 2064

Email
kw@rexcreative.com


Jan 2009 // About Us / Contact Us / REX World



Seeing the Bigger Picture

In the debate about what branding can do for business, some branding companies are quietly getting on with the job of redefining their role and delivering real results to the bottom line. 

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Sep 2005 // Consciousness



Timesquare – Website

This brochure website was designed for Timesquare Advertising as part of a re-branding make-over for the agency. The website was designed to be a contemporary urban experience, sharing with the audience perspectives on what is happening on the streets and how market there with success.

www.time-square.co.za

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Jul 2008 // Branding / Interactive Design & Web



ECHO – Website

This mini website for ECHO fulfills an important function in assisting the organization to communicate important information, to an international audience, about their fight against HIV & AIDS.

www.witsecho.org.za

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Jul 2008 // Branding / Interactive Design & Web



Stand Up Zambia


May 2007 // Motion Design / Television & Cinema



Global Access – Website

As part of a complete re-branding process, Global Access’ website was re-designed to reflect a new business proposition, a new brand identity, and a new lease on life.

www.globalaccess.co.za

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Nov 2008 // Brand Development / Information Design / Interactive Design & Web



Spectrum

Seeing solutions

The thing that most excites the people at Spectrum about what they do is their ability to unlock the potential of visual content. These are people who are moved by all things visual and whose expertise lies in harnessing the power of technology to add intelligence to visual solutions. Inspired by this passion for ‘visual stuff’, REX used it as a starting point to build a brand and design a new visual identity for Spectrum, which is a long-standing client of the company’s.

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May 2008 // Brand Development / Brand Identity Design / Information Design / Product Branding & Design / Promotional Branding



Coca-Cola M5

Coca-Cola M5

Coca-Cola, the biggest brand in the world, was beginning to lose its grip on its core consumer – the youth of today and more importantly the generation after them, who simply don’t share the same emotional bond with the brand as the ‘baby boomers’.

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Aug 2005 // Graphic Design / Motion Design / Packaging Design / Promotional Branding



Bouffant – Website

After Bouffant was so brilliantly born and branded, it soon became obvious that the company needed to have direct contact and influence with the creative fraternity as part of the advertising industry… to participate in the generation of new ideas, new techniques, and new stories. A completely re-purposed website, developed by REX, helped to make this possible. Enjoy.

http://bouffant.tv

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Aug 2008 // Brand Development / Brand Expression / Interactive Design & Web



Look&Listen

A series of posters for Look& Listen.

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May 2007 // Graphic Design / Promotional Branding



Nelson Mandela Foundation


Apr 2004 // Branding



Markinor ‘The Art of Science’

The Art of Science

REX has always believed that design can be used not only to inspire but to make a meaningful difference to business. As part of its project to express Markinor’s brand culture, the company embarked on an endeavour that resulted in the development of a revolving range of unique custom art works. Installed in the Markinor premises, these art works not only enhance the interior, but also serve to express the brand’s values, directly with people in the daily course of doing business.

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Nov 2005 // Brand Development / Brand Expression / Branding



ECHO

H is for hope

An estimated 230 000 children under 15 are living with HIV in South Africa. Yet only about 10 000 children are currently on ARV treatment, meaning that about 50% of children with HIV/AIDS die before they reach the age of two.

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Dec 2007 // Brand Development / Corporate Identity Design / Graphic Design / Information Design / Naming



Léna Lane

French electronic artist Léna commissioned us to design an album cover and packaging for her new electro-dub-funk offering, Lane.

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Aug 2002 // Packaging Design



Markinor

Putting down roots and spreading wings

When research giant Markinor embarked on a brand rejuvenation exercise, they approached REX to help them establish a branding platform that would give visual expression to the company’s mantra of ‘roots and wings’. With a primary identity and new logo already in place, and people committed to being flag-bearers of the new brand, the organisation was well-positioned to roll out a visual identity that would encapsulate its vision and unique culture.

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Nov 2005 // Corporate Identity Design



Xealll.com


Jun 2007 // Brand Development / Corporate Identity Design / Information Design / Naming / Product Branding & Design



Cepacol

Smoothing things out for Cepacol

Cepacol competes in a tough throat lozenger market, where brands like Strepsils are already well-established and enjoy considerable consumer-favour. Fortunately, Cepacol has a key differentiator, namely the fact that it’s medicated and therefore delivers a soothing anaesthetic effect to the throat.

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Jun 2007 // Brand Development / Brand Identity Design / Packaging Design



ACICO

Waking sleeping giants

Creating a brand architecture for construction conglomerate ACICO delivered not only a visual identity for this Kuwait-based company, but birthed a common sense of purpose and shaped an organisational structure that has created new business opportunities for the company, both in the Middle East and around the world.

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Feb 2008 // Brand Advertising / Brand Architecture / Brand Development / Corporate Identity Design / Interior Branding Design / Product Branding & Design / Promotional Branding / Wayfinding & Signage Systems



FNB ATM

How can we help you?

When FNB enlisted the services of REX to help them design new graphics for its ATM interface, they got more than they bargained for. REX’s creative team approached the project in the way we approach all our work and started off by endeavouring to understand the bigger picture. What we discovered was an opportunity to deliver an unrivalled ATM interface to the market, but in order to do this we needed to do more than simply design new graphics.

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Oct 2007 // Brand Development / Brand Identity Design / Branding / Graphic Design / Information Design / Interactive Design & Web / Motion Design / Naming / Product Branding & Design / Promotional Branding



Mick & Nick


Feb 2007 // Corporate Identity Design



Context

Minor corporate identity program for brand internalisation company Context.

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Jul 2006 // Corporate Identity Design



REX Stationery

A collection of our stationery over the past five years.

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Jun 2008 // About Us / REX World



Dulux Duco

Duco loves everything!

Dulux Duco presented the perfect opportunity to give an existing consumer brand a whole new lease on life. REX was tasked with rejuvenating the packaging of this iconic brand, but in typical REX style, the project quickly evolved beyond the surface of pack design.

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May 2007 // Brand Development / Packaging Design / Product Branding & Design



Savila


May 2007 // Corporate Identity Design



Corbis

One-of-a-Kind

Greatstock commissioned REX to develop a branding tactic that would help promote Corbis’ stock photography as a valuable resource to the creative & business industries. The solution came in the form of a one-of-a-kind deck of playing cards, decorated with mesmerising Corbis photography.

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Jan 2008 // Brand Development / Branding / Graphic Design / Product Branding & Design / Promotional Branding



Boubyan Bank

Essentials for a life less ordinary

There are those who believe that to establish a global presence, a brand should position itself as being all things to all people, a hold-all solution that cuts across diverse target groups. But when Boubyan Bank embarked on a journey with us to revamp their brand for the world market, they discovered that it was their inherently unique qualities as an Islamic bank that would, at once, give them mass appeal and yet allow them to stand out on the global financial stage.

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Aug 2008 // Brand Development / Branding / Corporate Identity Design / Product Branding & Design / Promotional Branding



Coca-Cola Remix

In 2006, Coca-Cola invited REX to participate in its 125th birthday celebrations, by joining a team of 125 artists from around the world taking 125 years of Coca-Cola marketing material and re-inventing it to create a series of fresh visuals inspired by the brand’s new global positioning statement – the Coke side of life.

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May 2006 // Corporate Identity Design



Metropolitan Life Future Builder


Aug 2005 // Motion Design / Television & Cinema



Myriad – Website


May 2009 // Interactive Design & Web



University Pretoria – ‘X-ings’

‘X-ings’ or ‘Crossings’ was an exhibition that celebrated University Pretoria’s centenary year and it showcased the influence design has had on culture during this period. REX designed a poster which serves as a ‘graphic manifesto’. The poster features truisms, slogans and brand-slang generated on the topic of branding & culture along the way, set in a typographic language developed by hand, in our studio.

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Jan 2008 // Brand Development / Graphic Design / Information Design / REX World



REX Studio

Inside Out

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Apr 2009 // About Us / REX World



Vida e Caffé

Vida e Caffé for International Design Indaba

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Nov 2004 // Branding



5FM Senseless Summer


Dec 2007 // Brand Development / Branding / Motion Design / Television & Cinema



Smile Foundation


Aug 2006 // Corporate Identity Design



Homemakers

The great Homemakers makeover

Homemakers needed their brand to work a lot harder for the business. They approached REX to help them align consumer perception with their offering. The challenge lay in the fact that while Homemakers’ divisional brands – Homemakers Fair, Homemakers Expo, HomeTalk and Complex Living – had the same client bases, there was no synergy between them. REX needed to reposition Homemakers as a great home improvement ideas provider instead of the DIY company consumers perceived it as, and change the outdated styling to one that was contemporary, credible and consumer-friendly.

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Apr 2008 // Brand Architecture / Brand Development / Brand Expression / Corporate Identity Design / Naming



Webber Wentzel Bowens Attorneys

About Heritage & Excellence

As the oldest and only truly African law firm in South Africa  Webber Wentzel Bowens needed their first corporate branding campaign to give perfect expression to all the wonderful things that their ‘silent brand’ stands for.

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Jul 2004 // Brand Development



Lucky Strike

‘Beton Oerwoud’ aka Concrete Jungle

REX was asked to develop a graphic design piece that would be used to theme an experimental branding event, hosted by Lucky Strike.

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May 2005 // Branding



Terraplane


Nov 2003 // Corporate Identity Design



How We Work

We Start By Asking
What is viable, in this context?
What is possible, through technology?
What is desired, by the world?

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Apr 2009 // About Us / REX World



REX Logos


Apr 2009 // Corporate Identity Design / Logo Design



Global Access

Starting something

Increasingly REX’ work involves helping businesses to define who they are and redesign their business offering, by using branding as a vehicle to catalyse change and unearth potential for new growth. This was the case when REX took on a re-branding project for Global Access, a business-to-business broadcast corporation looking for a new lease on life..

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Jun 2008 // Brand Development / Branding / Corporate Identity Design / Information Design / Motion Design / Promotional Branding



Myriad

A conversation kaleidoscope

Even the smallest company can benefit from a brand identity that is derived from the inside-out . Ask Myriad – a small business writing services company for whom we developed a new brand identity. They needed an identity that reflected its core substance, a platform from which it could market itself positively and with pride.

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May 2009 // Corporate Identity Design

Contact South Africa

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JOHANNESBURG, SOUTH AFRICA

Address
Block E, Hurlingham Office Park, Woodlands Avenue, Hurlingham Manor, Johannesburg, 2196, South Africa

Postal Address
Po Box 41612, Craighall, Johannesburg, 2024, South Africa

Telephone: +27 11 781 5442
Facsimile: +27 11 326 1904

Email
za@rexcreative.com


Jan 2009 // About Us / Contact Us / REX World



SL Magazine

SL Magazine CD Cover

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Sep 2004 // Brand Development / Graphic Design / Promotional Branding



Animalfarm

A different kind of Animal(Farm)

Imagine creativity that is so uniquely innovative that it challenges people’s perceptions of what they think they know, that shows them a glimpse of things beyond the realm of what they believed was possible, and that takes them to a place where anything can happen. This is the world of Animalfarm, a creative consultancy run by Porky Hefer, who is arguably one of the most creatively brilliant minds in the business.

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Aug 2007 // Brand Development / Brand Identity Design / Product Branding & Design / REX World



The A1 Club

The A1 Grand Prix was launched with glorious splendour in September of 2005. REX participated in the development of the strategy, the business concept and the image of the A1 Grand Prix’s hospitality unit.

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Nov 2004 // Corporate Identity Design



Constitution Hill

A Place in History

Constitution Hill has neatly carved its place in the new South Africa’s history. As part of the Johannesburg inner-city precinct which has seen a massive revival since 2001, Constitution Hill not only marks the invaluable historical sites where Nelson Mandela was held prisoner but now also hosts South Africa’s Constitutional Court.

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Oct 2003 // Wayfinding & Signage Systems



Oil


May 2007 // Brand Architecture / Brand Development / Corporate Identity Design



Zuri

The business of beautiful

We revel in projects that stretch us – and there can be few things more challenging than bringing harmony to polar opposites, and then expressing this in an identity that is at once professional and visually powerful.

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Apr 2009 // Brand Identity Design / Corporate Identity Design



The Yas Hotel Pitch


Nov 2008 // Brand Development / Brand Identity Design / Corporate Identity Design / Interior Branding Design / Motion Design



Areas of Expertise


Apr 2009 // About Us / REX World



Willowlamp – Website


Jul 2006 // Interactive Design & Web



5 A Day


Mar 2007 // Corporate Identity Design



Markinor – Website

Three years old and still going strong…

http://ipsos-markinor.co.za

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Sep 2007 // Brand Development / Brand Management / Information Design / Interactive Design & Web



Isolée


Apr 2006 // Graphic Design